![]() The magazine features a broader range of interests than its closest competitors The Source and XXL, which focus more narrowly on rap music, or the rock and pop-centric Rolling Stone and Spin. In 2014, the magazine discontinued its print version. The magazine's target demographic is predominantly young, urban followers of hip hop culture. After shutting down production in the summer of 2009, it was purchased by the private equity investment fund InterMedia Partners, then issued bi-monthly with double covers and a larger online presence. The publication predominantly features R&B and hip hop music artists, actors and other entertainers.
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